INDIA'S FINAL FRONTIER FOR THE BUSINESS OF RETAIL
 
March 2007

  The International Special
India a very special market
Alain LoigerotThe state of the Indian market for lifestyle and fashion products is extremely good – from the impression that I have gathered, knowledge of the Indian consumer about these fashion and lifestyle products is quite impressive. The country has a large young population and these youngsters are very much globally connected, and therefore aware of the global trends – and they relish in expressing themselves freely. Much like their counterparts in the western world, they too are bold and take pride in setting fashion trends.
Live Connections
As the success of online retailing continues to expand across the globe, there is growing recognition that a physical brand presence needs to create an offer that encourages consumers to get away from their computer screens and back onto the shop floor. Therefore we believe that the leading brands of the future will be those that have a positive impact on their consumer's lives and this is an impact that will continue when their customer leaves their store.
The Enigma of Ethnic Expectations
Sarees predominantly displayed in Kolkata's western fashion boutiques, ubiquitous natya on Chennai's television commercials, emerging “event” centres along the Mall Mile in the outskirts of Delhi – more and more every day, India's retail market faces the challenges brought about by the country's cultural and regional differences. As investors, developers, architects and international retailers move from one sub-market to the next, it seems an opportune time to understand these differences and the impact they have on the retail strategies being implemented in the shopping centre industry.
Lessons from East and West

Is the world of retail being threatened by too much of the same? Why is there not greater integration of social, leisure and retail activities to satisfy the needs of the consumer? Are we taking to heart the lessons to be gained from the growing popularity of mixed commercial/retail/residential use?

Retail Theft and Crime

The war against crime and loss is a war of constant attrition where the enemy is constantly probing to find weaknesses: the retailer needs to get right many small things rather than implement one or two major policies.

Aqua Architecture

The demand for animated water features is growing by the year as property owners and municipal authorities get wise to the draw that these create among the public. This is especially evident in the middle east, as developers in the region race to outdo each other in providing more and more stunning leisure features to raise consumer time spent in the area's spectacular shopping and entertainment centres.

Creation of Brand Standpoints, Provision of Proof

Establishing the standpoint of a brand means affirming its difference with a "tailor-made" approach to reflect its values.

The Power of International Brands

As the effect of globalisation continues to ripple across the corporate world, a new wave of aggressive, high intensity competition has been brought with it.

The Middle East & North Africa Overview

Predictably enough, dubai will continue to comprise the single most dense conglomeration of shopping 'footage' in the region, making up a quarter of the total and more than 50 per cent for the whole of the uae.

Oman's Deep Strides

The sultanate of oman's retail sector, largely fragmented thus far, is getting organised and corporatised at a fast clip. The nation's retail industry is valued at approximately us$1.8 billion, though the largest chunk of this is concentrated in muscat and neighbouring areas - around 60 per cent of the sales across categories come from the capital region.

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