June 2005 |
| creating
"my kind of store" |
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As retailers shift from mass marketing to targeting specific groups of consumers, they're becoming increasingly innovative. Leveraging demographic segmentation has become quite common, so retailers are taking it a step further and identifying ever-more specific markets to better position their strategies. |
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| the alladdin genie that will stay with us forever
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If technology in retail was like a genie in the fabled lamp of Alladdin, then we as consumers would never be able to ask it to go back into the lamp, because we are so dependent on it as retailers and consumers. Just how automated is retail likely to become? In the first part of a projection, Sanjay Sachdeva tries to look into the retail crystal ball... |
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| rfid - transforming the supply chain in retail |
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Radio Frequency Identification (RFID) technology has been in use for decades, initially in military applications, such as tracking material in rugged and fast-moving situations, where barcodes could not be used. Only within the past few years has this technology been considered as a complement for barcode technology in the retail industry. What does its evolution mean for the Indian retail industry? |
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| retail and bar coding |
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Starting from the point of manufacturing to warehousing to distribution and finally to the point of sales (POS), the organised retail business today is essentially driven by an efficient Supply Chain which in turn is dependent on the availability of accurate and reliable data/ information in real time. The Automated Identification and Data Capture (AIDC) Technologies i.e. Barcoding/RFID combined with Mobile Computing and Wireless LAN technologies empowers the retailing business to meet these critical needs of collection of quality data at all the points of activity across the complete supply chain. |
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| functional differentiation in retail presentation |
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One undeniable, truth in our world village is that today's cutting edge idea or product is tomorrow's accepted Norm. The miniaturisation of the mobile phone, the calculator becoming the computer, and many more are all examples of rapid progression and the rapid dissemination of exclusivity. But, how does a retail proposition lend itself to exclusivity? |
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| the science of
shopping |
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Paco Underhill is a tall man, partly bald, with a neatly trimmed beard and an engaging, almost goofy manner. He wears baggy khakis and shirts open at the collar, and generally looks like the academic he might have been if he hadn't been captivated, 20 years ago, by the ideas of the urban anthropologist William Whyte, who pioneered the use of time-lapse photography as a tool of urban planning, putting cameras in parks and the plazas in front of office buildings in Manhattan, in order to determine what distinguished a public space that worked from one that didn't. |
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